Let the Party started! When Mamacita decided to spice things up in Halandri, we brought in Mariposa to make sure the grand opening was as sizzling and unforgettable as the mexican cuisine!
services:
Design
Date:
Challenge
Opening a new restaurant is always a flavorful adventure, and for Mamacita, it was about spicing things up in Halandri! After the big success of their first restaurant in downtown Athens, the challenge was to ensure the new location in Halandri didn’t just follow in the footsteps but danced its own salsa.
Let the party started!
To capture the fiery essence of Mamacita, we enlisted the charm and charisma of popular influencer Mariposa (Elena Kremlidou). Mariposa embodied Mamacita herself — a stunning, voluptuous, sexy, and nurturing woman who knows how to have a good time, whether she’s flying solo or partying with her squad. We crafted a vibrant video with Mariposa at its heart, showcasing her as the life of the party — the one everyone eagerly awaits to kickstart the fun. This visual narrative aimed to bring out the lively and festive spirit that Mamacita is known for.
Deliverables
Our digital marketing campaign for Mamacita’s grand opening was a flavorful medley of engaging content and strategic promotion:
- YouTube Campaign: We launched a captivating video featuring Mariposa, highlighting her as the soul of the celebration.
- TikTok Videos & Food Vloggers : We created a series of trendy TikTok videos, designed to appeal to the younger, trend-savvy audience and we enlisted food vloggers to showcase the excellence of Mamacita’s Mexican cuisine.
- Opening Event: Mariposa graced the opening event, mingling with guests and enhancing the festive atmosphere.
- Day of the Dead Event: On this special occasion, Mariposa was transformed with thematic makeup, adding a cultural touch to the celebration.
- Photoshooting: We conducted a high-quality photoshoot capturing the energy and essence of the new Mamacita location.
- New Menu Design: We’ve designed two strikingly innovative menus one dedicated to mamacita’s mouth-watering burgers and the other to tantalizing cocktails. Each menu is a vivid explosion of colors and tastes, perfectly embodying the spirit of “Vida Loca” that Mamacita stands for.
Results
The dynamic and engaging campaign not only positioned Mamacita’s new location in Halandri as a must-visit destination but also solidified its brand as a vibrant, fun, and beloved spot in the competitive restaurant scene.