ALLOU FUN PARK-20 Years Campaign

Campaign Strategy:

The goal was to convey the message that Allou Fun Park has always been our beloved meeting point! The core message, “Meet at Allou!” remained constant throughout the campaign, emphasizing the park as a timeless destination for fun. We highlighted the park’s evolution and the enduring joy it offers since 2002, emphasizing that the message remains the same regardless of the medium. 

• Content Creation: Design Campaign Logo and produced nostalgic and forward-looking content,  to celebrating 20 Years of Play, 20 Years of Fun, 20 Years of Carefree Moments.
• Performance: We targeted a broad online audience to reinforce the park’s legacy and attract both loyal visitors and new guests. Our campaign in Youtube, Tik Tok and Meta reached approximately 800,000 Gen Zers people online, creating a significant impact on brand visibility and engagement.
• Events: Supported the planning of the ultimate summer celebration, The “Fun Festival”, was full of fun activities, street shows, and a big concert of Josephine and Mente Fuerte
• Engagement: Leveraged social media and traditional media to reconnect with past visitors and attract new ones, emphasizing shared growth and celebration.
• Influencers: The influencers campaign significantly boosted the park’s visibility and engagement as the collaboration with popular Greek singers and influencers causing a massive turnout.